Wellington, New Zealand – Social media influencers promoting unlicensed online casinos could soon face hefty fines under new regulations proposed by the New Zealand government. The crackdown aims to curb illegal gambling advertisements targeting Kiwi audiences through platforms like Instagram, TikTok, and YouTube.
The Department of Internal Affairs (DIA) has signaled stricter enforcement against individuals and brands that endorse offshore online gambling platforms. Under current New Zealand law, only the state-owned TAB and Lotto NZ are permitted to offer online gambling services. Any promotion of unlicensed international casinos is illegal and could lead to penalties under the Gambling Act 2003.
“Influencers who market these illegal platforms are misleading consumers and contributing to gambling harm,” said Internal Affairs Minister Brooke van Velden. “We are strengthening our oversight to ensure that these promotions do not bypass existing laws.”
The proposed penalties include fines of up to NZ$50,000 for individuals and higher amounts for companies that facilitate illegal gambling advertising. Authorities are also working with social media platforms to remove unauthorized casino promotions and ban repeat offenders.
Gambling harm advocates have welcomed the move, emphasizing the risks associated with offshore casinos that operate outside of New Zealand’s regulatory framework. “These sites often lack consumer protections, leading to financial losses and addiction,” said problem gambling counselor Rachel Hoani.
Several influencers with large followings have already been identified as part of an ongoing investigation. The DIA has urged content creators to be aware of the legal consequences before accepting sponsorship deals from offshore gambling brands.
As part of the crackdown, the DIA has issued warning letters to multiple influencers found promoting unlicensed casinos. These letters serve as a formal notice that further violations could result in substantial fines or legal action. Officials warn that repeat offenders will not be given leniency, urging all social media personalities to comply with local gambling laws.
New Zealand’s stance follows similar measures in countries like Australia and the United Kingdom, where authorities have imposed strict regulations on gambling promotions via social media.
The government is expected to introduce formal legislative changes later this year to further tighten restrictions on digital gambling advertisements. In the meantime, influencers and content creators are being warned to review their partnerships and avoid promoting illegal gambling services.